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Ethical Adviser

5.0(38 reviews)See reviews ↓·Birmingham

About the company

Ethical Adviser is an independent financial planning company. The legal entity is Ethical Adviser (UK) Ltd, incorporated under The Companies Act 2006. The company is authorised and regulated by the Financial Conduct Authority. Martin Brennan is associated with the company. It offers independent financial advice and designs and provides clear financial plans for clients' futures. The company offers a personal service tailored to the individual.

What customers say

Based on genuine customer reviews

Pension and investment work sits at the centre of the experiences recounted, with one adviser named repeatedly across accounts as knowledgeable, approachable and refreshingly unhurried. Clients describe how he makes complicated arrangements understandable, especially for those who had previously struggled to grasp pension details, and how documentation is prepared meticulously ahead of annual reviews while queries arising in between are answered without delay. The reinvestment of a personal pension pot and a candid reassessment of a workplace scheme feature among the pieces of work mentioned, along with help navigating mortgage choices and assistance completing staff pension paperwork stage by stage.

Honesty and trustworthiness recur throughout the feedback, and several relationships are said to span ten or twenty years with no inclination to switch adviser. Meetings held face to face, never rushed, are a recurring theme, as is the sense of reassurance offered during anxious moments. Confidence in the guidance provided and a feeling that investments are safely supervised run through the comments, with clients also noting a complete absence of pressure and the continued availability of advice whenever required.

Reviews

Reviews are taken from publicly available sources.

AM
Andrew Millross9 June 2026

Martin provided us with a fantastic efficient service, helping us to make our financial decisions. Highly recommended.

BJ
Brian Jones5 June 2026

Martin has supported me for many years, and I’m still benefiting from his expertise. He has a deep understanding of the financial options available and went out of his way to find a pension plan that truly matches what I’m looking for.

JH
Judith Hodson2 June 2026

I have used this service for several years now with the same advisor and would not want to change. My investments are in safe hands, I feel, and I know I can ask for advice at any time. I would give the service top marks.

KD
Katherine Darbyshire Evans6 May 2026

Martin has always been very helpful. Providing me with information and suggestions in a clear and straightforward manner. I value his yearly reviews that inform and help to clarify my decisions.

KR
Karen Roberts28 April 2026

This years annual review meeting with Martin continued in the same excellent manner as previous ones. His informative explanations to any questions asked are very clear, making the replies given accessible and easy to understand. Martin is extremely pleasant and polite annd I would have no hesitation in recommending him. .

P
Polly31 March 2026

Martin initially helped me several years ago to successfully reinvest a personal pension pot that I had cashed in and helped me look objectively at a works pension. He is clearly very knowledgeable, is always approachable and helpful - he is not at all pushy and over the years I have found him to be honest and trustworthy. During our various meetings Martin has always taken the time to provide thorough advice and clear explanations. Each year he provides an in-depth printed report which he goes through in detail during our annual meeting.

MB
Michael Bird31 March 2026

Martin is very pleasant and professional and his financial knowledge knows no bounds. He provides an excellent service and I recommend him to anyone.

Financial advisers in Birmingham compared

Ordered by rating, weighted by the number of reviews — businesses with only a handful of reviews do not jump to the top automatically. 12 businesses in this category in Birmingham are compared.

RankProviderRatingReviewsOpen Sat.
1Ethical Adviser (this page)★ 5,038No
2Ashley Independent Financial Advisers★ 5,01No
3J&P Financial Services★ 5,031No
4Sterling Financial Planning Limited★ 5,01No
5Newstead Clark Financial Services Ltd★ 5,08No
Contact
+447940521997ethicaladviser.co.ukElms House, 2A Elms Rd, The Royal Town of Sutton Coldfield, Birmingham, Sutton Coldfield B76 1JF
Working hours
Monday07:00–19:00
Tuesday07:30–19:00
Wednesday07:30–19:00
Thursday07:30–19:00
Friday07:30–19:00
SaturdayClosed
SundayClosed