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First Equitable

5.0(37 reviews)See reviews ↓·Liverpool

About the company

First Equitable (UK) Ltd is a financial advisory firm based in Liverpool. The company is authorised and regulated by the Financial Conduct Authority. Sam Hulson is named as an adviser. First Equitable provides independent and objective analysis covering the whole of market. The firm has many years of experience working with clients from all over the world.

What customers say

Based on genuine customer reviews

First Equitable in Liverpool has built a loyal following, with clients returning over several years for pension guidance and continued management. Sam Hudson is the member of staff named most often, described as approachable, well informed and straightforward to deal with, while Andrew Wong and the wider team also draw praise for their conduct. A point made in several accounts is the clarity with which complicated choices are explained, notably final salary transfers, SIPP arrangements and the combining of offshore and onshore pensions, all set out in terms clients could follow.

More than one review highlights being kept in the picture throughout, with communication maintained before and after decisions and requests answered promptly. The advice is described as shaped around individual circumstances, including cautious attitudes to risk, and as reasonably priced when set against larger firms. Arranging an annuity and holding regular reviews of existing plans feature among the work recounted, and customers voice confidence that their retirement provisions are moving in the right direction. Meticulousness and real concern for clients are noted frequently, alongside a readiness to hear concerns and hopes for later life.

Reviews

Reviews are taken from publicly available sources.

PH
Peter Harrison4 July 2026

Very happy with the service I've received. They are doing a great job with my pension fund.

JS
Julie Shipley12 May 2026

Sam Hulson and Andrew Wong at First Equitable have been so professional and the most helpful in helping me navigate the consolidation of my Offshore and Onshore Pensions - their communication is second to none and they really do care about their clients. Every step has been explained thoroughly and they really take on board any thoughts, or concerns you have. I would have no hesitation in recommending them or their firm. 5 Star Service

PH
Pam Harrison6 May 2026

I used Sam at First Equitable (and his team) to sort out a messy pension situation for me. They took all the stress away and sorted everything out for me. Exceptional service.

GW
Gill Woodhouse20 March 2026

Sam is friendly, relatable and offers first class advice. Well worth a visit.

PS
Paul S23 December 2025

The team at First Equitable always respond to my requests in a timely manner with both professionalism and attention to detail.

CL
CHRIS LINNANE3 October 2025

I have used Sam at First Equitable for a number of years now and look forward to our regular catch ups. I have a background in finance but Sam provides excellent views and is a good sounding board for my own thoughts. Unlike larger firms which keep investments in-house and offer expensive advice, I am confident that I am receiving quality input at a reasonable cost.

M
Mj596 September 2025

A very professional service from first equitable and Sam Hulson. I Have been with this company for a number of years now and I am very happy with all my dealings with them. Sam is very friendly and personable and he gives me advice in a clear and concise way so that I fully understand what is going on. I would not hesitate to recommend First Equitable and Sam Hulson to anybody

Financial advisers in Liverpool compared

Ordered by rating, weighted by the number of reviews — businesses with only a handful of reviews do not jump to the top automatically. 12 businesses in this category in Liverpool are compared.

RankProviderRatingReviewsOpen Sat.
1J.A. Financial Planning Ltd★ 5,066No
2Hanson Financial Services★ 5,048No
3First Equitable (this page)★ 5,037No
4AJ Barnes Financial Planning Ltd★ 5,031No
5Her Financial Planning I Financial Adviser for Women★ 5,019No
Contact
+441512369973www.first-equitable.co.uk3rd Floor, 14 Castle St, Liverpool L2 0NE
Working hours
Monday09:00–17:00
Tuesday09:00–17:00
Wednesday09:00–17:00
Thursday09:00–17:00
Friday09:00–17:00
SaturdayClosed
SundayClosed