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Upside Finance

5.0(49 reviews)See reviews ↓·Ipswich

What customers say

Based on genuine customer reviews

Ipswich customers of Upside Finance repeatedly single out Farida Rouane, whose name runs through the feedback as the adviser clients deal with directly. Reviewers describe her as approachable, knowledgeable and reassuring, and a detail many reviews return to is how patiently she explained each stage to people buying for the first time. She handled mortgage and insurance arrangements and, in at least one case, pointed a buyer towards a conveyancer and surveyor to keep the purchase moving. Communication draws consistent praise: questions were answered within hours, sometimes almost straight away, and appointments were arranged quickly around the client.

Clients mention her diligence in finding competitive rates, including a renewal completed when the market was difficult, and her willingness to go further than expected to secure a suitable deal. Pension work also appears, with one client pleased by advice on merging a mix of small stakeholder and company schemes into one plan. The theme running through the accounts is trust in someone who stays involved from the first enquiry through to completion, treats each case as important and makes a complicated transaction feel considerably less stressful for those going through it.

Reviews

Reviews are taken from publicly available sources.

NT
Nicola Thomas18 June 2026

This is the 3rd time I have used Farida, the first was when I brought my first flat, then when I have remortgaged twice finding the best rates. Farida has been so helpful and supportive in finding me the best deal. Answers all my questions and takes the time to really help and explain any queries I have. I would highly recommend this company.

BW
Barnaby Wing6 May 2026

Top notch mortgage broking. Farida got us a very good deal, with a lower interest rate than I found advertised generally. The whole process was very smooth and Farida guided us through it with good care.

AV
abigail Vinecombe31 March 2026

Farida has been extremely helpful throughout the entire process of selling my old home and buying my new one. She was consistently engaging, responsive, and always got back to me within hours—often almost immediately. Her knowledge and expertise are excellent, and I genuinely feel I would have struggled without her support. Thank you so much!

MH
Maggie H7 March 2026

Farida provided exceptional support and expertise. She helped to find us a good mortgage deal for our first home, and given that my partner is self employed. She communicates well, and no question is a bother. Highly recommend, thank you so much!

OB
Ozzy Bros19 February 2026

With lots of small pensions and a mixture of stakeholder and company pensions I was looking for advice on benefits of merging them. Farida gave clear and beneficial advice and I am very pleased with the plan we have agreed. I would highly recommend Upside Finance.

NJ
Nicolas Joannin13 February 2026

Farida at Upside Finance has helped us find a good mortgage deal for our new home! She is diligent and responded to all our questions, helping us find the best product for our needs. Highly recommended!

JM
John Mann13 February 2026

Farida has worked with me for the past few months helping me with my pension and investment needs. She has always been available when I needed anything, was very clear about what we were doing, communicated well, and made sure my wishes were always respected - she has been a pleasure to work with and I'm very happy with the outcome.

Financial advisers in Ipswich compared

Ordered by rating, weighted by the number of reviews — businesses with only a handful of reviews do not jump to the top automatically. 5 businesses in this category in Ipswich are compared.

RankProviderRatingReviewsOpen Sat.
1Upside Finance (this page)★ 5,049No
2Everwealth - Independent Financial Advisers★ 5,014No
3Cardinal Financial Planning and Wealth Management★ 5,021No
4CarterDawes IFA Solutions Ltd★ 5,033No
5Parallel Wealth Management★ 5,056No
Contact
+447359374987www.upsidefinance.co.uk123 Henley Rd, Ipswich IP1 4NL
Working hours
Monday09:00–17:00
Tuesday09:00–17:00
Wednesday09:00–17:00
Thursday09:00–17:00
Friday09:00–17:00
SaturdayClosed
SundayClosed