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Will Ward Independent Financial Adviser

5.0(26 reviews)See reviews ↓·Stoke-on-Trent

What customers say

Based on genuine customer reviews

Stone residents who have sought retirement and estate planning support describe Will Ward as an adviser who takes the time to understand individual circumstances before proposing any course of action. Several customers note that they were referred by friends or by a previous adviser who was retiring, and that initial concerns about placing trust in someone new quickly disappeared once discussions began.

A recurring theme is the care taken with pensions, particularly the consolidation of multiple company and private schemes into a flexi drawdown arrangement, with each stage explained in plain terms so that clients felt fully informed. Reviews regularly refer to the preparation of wills and Lasting Power of Attorney documents, describing these as handled with thoroughness and sensitivity. The clarity of advice comes up often, with clients saying they could readily follow the reasoning behind each recommendation.

Will's manner is described as relaxed, friendly and professional, and his ongoing monitoring of investment portfolios is noted as balanced and grounded in evidence. One account highlights support during a difficult period following a cancer diagnosis, while another credits his guidance with making early retirement achievable. An underlying point in the feedback is the lasting nature of these relationships, with some clients remaining with him for five years or more.

Reviews

Reviews are taken from publicly available sources.

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Wayne Swinson7 March 2026

With been a young couple with very little financial experience, we needed some guidance with our money. We can whole heartedly recommend Will. He is very professional and also very friendly, he has vast knowledge on where is the best place to put your money. He makes things really easy to understand and doesn't use financial jargon. He answers all questions and you never feel rushed at his appointments. We highly recommend Will and wouldn't go to anyone else. Wayne & Laura

RH
Richard Hudson14 December 2025

I’ve been using Will for about 4 years now, and I wouldn't hesitate to recommend him to anybody looking for financial advice. He is a true professional with a wealth of knowledge. He has always got my best interests at heart and is very personable. An annual review is a worthwhile exercise, but he’s always available to offer additional support where and when necessary. Thanks Will.

AC
Anthony cliffe3 December 2025

We are very grateful for the support Will provided while helping us write our new wills. He was kind, thorough, and made us feel completely at ease. Will took the time to understand our needs and walked us through each step with care and clarity. We truly appreciate his help and would happily recommend him to others.

JW
Julie Whittingham16 November 2025

If you are looking for financial advice then I highly recommend you use Will’s services. I was first introduced to Will about three years ago via a recommendation from my previous financial adviser who was retiring. Putting your trust in someone new can be daunting but having met Will my concerns soon evaporated. Will is fully invested and took the time to properly get to know me and to learn what my current and future requirements were. By doing so he was able to advise and steer me through the best options available and thoroughly explained the tax implications. At my annual review meetings he meticulously goes through my portfolios performance and furnishes me with the tools to independently check on their performance throughout the year should I wish to do so. In addition to Will’s financial advice I’ve also used his services to set up LPAs for my parents. During the meetings he was compassionate and extremely respectful to my parents needs. It was invaluable to have an independent person assist in completing all of the paperwork. I have every confidence in recommending Will’s services and should you decide to go with him you will definitely be in a safe pair of hands and have no regrets. All you have to do is take that initial leap of faith and you’ll soon learn it was the best decision you could have made.

BP
Barry Poole16 November 2025

Will has transformed my life actually, as he has enabled me to consolidate my pensions (including Final Salary Pension) in order that I could retire at aged 60 ! I can highly recommend Will as a first rate financial advisor who goes above and beyond to help you realise your true worth. Will is very down to earth and extremely professional in all aspects of his work.

DS
David Smith16 November 2025

Will is a good advisor, has given good advice to me for the last five years. He is very helpful and I continue to use him.

DR
david richardson12 November 2025

We first met Will at quite a low time in our lives due to a cancer diagnosis which had forced me to finish work at 63. My pensions were in a mess to say the least. I had numerous company pensions and a private one too. Will went through everything meticulously, advising a flexi drawdown scheme, explaining every step and making sure we fully understood. As a result of all his hard work we are living very comfortable in the knowledge that everything is in good hands and doing really well. We have a yearly review and go through the performance of the investments. We know we can contact Will at anytime if we have any concerns and he will always help. Will is a genuine, friendly guy and would recommend him to family and friends without hesitation.

Financial advisers in Stoke-on-Trent compared

Ordered by rating, weighted by the number of reviews — businesses with only a handful of reviews do not jump to the top automatically. 5 businesses in this category in Stoke-on-Trent are compared.

RankProviderRatingReviewsOpen Sat.
1Giliker Flynn Independent Wealth Ltd (Chartered)★ 5,0129No
2AFS Wealth Management Ltd★ 5,075No
3Will Ward Independent Financial Adviser (this page)★ 5,026Yes
4Trent River Capital Ltd FINANCIAL ADVISERS★ 5,026No
5Retirement Planning Ltd★ 4,821No
Contact
Working hours
Monday09:00–21:00
Tuesday09:00–21:00
Wednesday09:00–21:00
Thursday09:00–21:00
Friday09:00–21:00
Saturday09:00–21:00
SundayClosed