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Equitas Financial (UK) Ltd

5.0(65 reviews)See reviews ↓·Plymouth

About the company

Equitas Financial (UK) Ltd is a Southwest-based Independent Financial Advisers practice. The firm was established in 2007 by a group of financial advisers who had previously worked together at other firms. In 2012, Equitas Financial (UK) Ltd became the new regulated company to incorporate a new director. It manages approximately £200 million worth of assets.

It is registered in England and Wales. Equitas Financial (UK) Ltd has been providing investment services since 2007. It provides investment, pension, inheritance tax planning and wealth management services for Southwest retail clients. Its areas of advice include retirement planning, savings and investments, ESG, inheritance tax planning, protection, mortgages and wills.

What customers say

Based on genuine customer reviews

Mortgage and life insurance advice forms the core of the work described by clients of this Plymouth-based firm, with James Matheson named repeatedly across reviews. First-time buyers in particular describe a process that felt manageable rather than overwhelming, and several reviewers single out the clarity with which mortgage terminology and product options were explained. A point that comes up often is the effort made to compare multiple lenders and secure a competitive rate, including cases where a remortgage instruction was given months ahead of the term ending and rates were monitored in the interim.

Life insurance and protection products feature alongside mortgages, with clients noting detailed discussion of suitability before any commitment. Communication is another recurring theme: reviewers describe being kept informed as applications progressed, and questions answered promptly both before and after completion. Those who returned for a second mortgage deal refer to consistency of service over time. Handling of an adverse credit situation, including an incorrectly recorded county court judgment, is mentioned as having been navigated with clear guidance and a practical plan. The professionalism and approachability of the adviser emerge as the thread running through the accounts.

Reviews

Reviews are taken from publicly available sources.

NM
Nathaniel Mawdsley7 July 2026

Great service super efficient, will definitely use again, James was always available nothing was too much trouble.

CM
Clare Mac6 May 2026

In March myself & my Daughter Ellie met James from Equitas. We had a Fantastic experience. James really listened to what we were looking for, he gathered as much background information as he could, then took the time to hear what we wanted for the Future. James is Extremely Knowledgeable , Genuine & Very Generous. He made sure to explain every avenue available to us , nothing was too much. All Questions were answered & with that extra ease of knowing that James is just a really good guy. Thank you James my lovely , we will forever appreciate you 🫶.

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anna grant29 April 2026

As first time buyers, getting a mortgage and buying a house seemed so complicated and daunting, but James made every step easy. He took time to explain everything clearly, gave honest advice and always kept our needs and wishes at the centre. We would absolutely recommend to anyone looking for trustworthy and reliable advice.

JC
Jack Collier16 March 2026

James at Equitas Financial is exceptional! From mortgage advice to life insurance, he’s calm, knowledgeable, and incredibly reassuring. He explains everything clearly, making decisions easy and stress-free. I truly feel safe and confident having him as my trusted financial contact moving forward. Highly recommend Equitas Financial and especially James!

JF
Jack Farley5 February 2026

In August 2023, my wife and I received a Section 21 notice while she was pregnant, forcing us to vacate our home and attempt to fast-track a mortgage application. During that process, we discovered that a CCJ had been erroneously placed on both of our credit files, which made an already stressful situation even more difficult. With household and business costs rising rapidly, I approached James in need of clear guidance and an actionable plan. I was at a point where I needed direction, not guesswork. After working through a strategy together, James encouraged me to invest in myself by investing in my company — an SME within the construction industry. This felt counter-intuitive at the time, especially given our circumstances, but James was clear and confident in his reasoning. I committed the vast majority of our available deposit into the business, focusing on branding, positioning, and structure. Looking back, I can honestly say it has paid dividends. With the new brand identity in place and the company operating at a higher level, within the first quarter of 2026 we secured project bookings worth more than three times the size of my initial investment, exactly as James described it: an investment in myself. This is an approach I would never have considered on my own, and at the time it felt like a significant risk. However, James’s insight, clarity, and confidence helped me see the bigger picture, and the results speak for themselves.

AD
Aimée Dunsby14 November 2025

I had an outstanding experience working James Mattheson. From start to finish, he made the entire process smooth, stress-free, and easy to understand. He took the time to explain every option clearly, were always available to answer my questions, and consistently went the extra mile to find the best deal for my situation. His professionalism, knowledge, and genuine care made all the difference. I couldn’t be happier with the outcome and highly recommend him to anyone needing mortgage advice! Thank you again James.

AS
Alex Sanderson12 November 2025

James was fantastic from start to finish! He made the whole mortgage process simple and stress-free, always keeping me informed and finding the best deal for my needs. I couldn’t recommend him highly enough!

Financial advisers in Plymouth compared

Ordered by rating, weighted by the number of reviews — businesses with only a handful of reviews do not jump to the top automatically. 6 businesses in this category in Plymouth are compared.

RankProviderRatingReviewsOpen Sat.
1Continuum (Financial Services) LLP★ 5,0314No
2Equitas Financial (UK) Ltd (this page)★ 5,065No
3Sirius Financial Ltd★ 5,054No
4TFA Trusted Financial Advice★ 5,035No
5Goodmans Financial Planning★ 5,022No
Contact
+441752221188equitasfinancial.net36 Mannamead Rd, Mutley, Plymouth PL4 7AF
Working hours
Monday09:00–17:00
Tuesday09:00–17:00
Wednesday09:00–17:00
Thursday09:00–17:00
Friday09:00–17:00
SaturdayClosed
SundayClosed