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Prime Insurance

4.9(444 reviews)See reviews ↓·London

About the company

Prime Insurance is a trading name of Prime Insure Limited, registered in England & Wales. It is a service-based insurance company that provides free no-obligation market competitive quotes from many companies. The company offers car insurance, van insurance, home insurance, accident management and motor trade insurance. Its quote process involves customers filling out a form, an internal process where professionals register the personal information, and then finding an insurance plan.

What customers say

Based on genuine customer reviews

Prime Insurance holds a 4.9 rating from 444 reviews. Reviewers consistently describe a quick, responsive service, with staff explaining car insurance options clearly and helping customers find competitively priced cover. A small number of reviews raise concerns about premium changes being applied after the cooling-off period, which is worth checking directly with the firm before committing.

Reviews

Reviews are taken from publicly available sources.

AA
Abid Azizi28 July 2026

Very happy with the service I received from this insurance company. Very quick and responsive, as well as enthusiastic to help. They helped me find car insurance for my Japanese Imported Honda at a really great price! Almost £1000 cheaper and without any telematics! Seriously trustworthy and great to share with friends.

MK
Mamush Kml21 July 2026

⭐⭐⭐⭐⭐ I am absolutely delighted with the outstanding service I have received here. The team were incredibly respectful, patient, and took great care to explain every detail clearly so I understood exactly what was involved. They went above and beyond to find me the fairest, best possible price for my car insurance, and I truly feel this is the kind of thoughtful support you would expect from truly premium service. I am extremely grateful for all their help and effort – I can recommend them highly enough! Thank you so much for everything.

HN
Hatim Naiem2 July 2026

Avoid Prime Car Insurance – Very Disappointing Experience I would strongly advise people to avoid Prime Car Insurance based on my experience. I purchased my car insurance online, and everything was accepted. My monthly premium was confirmed at £71, and I received no requests for any additional documents during the 14-day cooling-off period. However, after the cooling-off period had ended and I had already paid for a full month, the company contacted me asking for my driving licence. I provided it immediately. They then told me that because I had speeding points from 2024, my monthly premium would increase from £71 to £89. When I called customer service, the first question I asked was: Why wasn’t this checked during the 14-day cooling-off period? Why wait until after a full month? I believe these checks should have been completed before the cooling-off period expired, not afterwards when cancelling the policy could result in cancellation charges. From my perspective, this left me in an unfair position: either accept the higher premium or cancel the policy after the cooling-off period and potentially pay a cancellation fee. This was a frustrating and disappointing experience, and I would not recommend Prime Car Insurance based on how my policy was handled.

SP
sachin patel29 June 2026

Very good customer service,very helpful and made my insurance in easy process and saved my half money. I’d definitely recommend to anyone whoever needs insurance. Thanks 🙏

AM
Ahmed Mahmoud5 June 2026

I had an excellent experience with Prime Insurance. The team was knowledgeable, responsive, and took the time to explain all my options clearly. They made the entire process straightforward and stress-free. Their customer service was outstanding, and I felt well supported throughout. I would highly recommend Prime Insurance to anyone looking for reliable and professional insurance services.

K
Kala21 April 2026

Honestly amazing, helped me get through everything quickly and efficiently, managed to get a really cheap quote with a good company. I would recommend these guys.

اع
الفائز عبدالله19 April 2026

I really want to appreciate the services that I recently had to set my car insurance. The services were quick and I am looking forward to drive my car. Thanks you

Insurance brokers in London compared

Ordered by rating, weighted by the number of reviews — businesses with only a handful of reviews do not jump to the top automatically. 8 businesses in this category in London are compared.

RankProviderRatingReviewsOpen Sat.
1Fenchurch Insurance Brokers Limited★ 5,034No
2Prime Insurance (this page)★ 4,9444Yes
3Uk insurance specialist★ 5,013Yes
4Premier Insurance Services Ltd★ 4,989No
5Chelsea Insurance Brokers★ 4,976No
Contact
+443301136611www.primeinsuranceltd.co.uk413 High St, London E15 4QZ
Working hours
Monday09:30–19:00
Tuesday09:30–19:00
Wednesday09:30–19:00
Thursday09:30–19:00
Friday09:30–19:00
Saturday10:00–18:00
SundayClosed