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General Insurance Brokers

General Insurance Brokers

4.4(25 reviews)See reviews ↓·London

About the company

General Insurance Brokers UK Plc was established in 1963 and is a privately owned independent firm of professional insurance brokers. The company specialises in insurance for embassies and high commissions in the UK and acts as insurance broker to over 100 embassies and their diplomats. It holds personnel with Fellowship (FCII) qualifications and is strategically partnered with RSA Group. The firm also maintains relations with Diplomatic Car Sales at BMW, Mercedes-Benz and Volkswagen, and its portfolio includes over 1000 diplomats and 100 embassies.

The managing director is Sameer Mirza FCII, a Chartered Insurance Broker who has been a broker for over 30 years and specialises in property and construction. Mujahid Zaidi is the Motor Manager and has dealt with diplomats, embassies and high commissions for the last 20 years, supported by a team of five in the motor department.

Kasim Saeed is the Manager of the Property Department and Compliance Assistant Manager, with over 15 years in the insurance industry. Simran Ahuja Longani is the Medical Manager and has run the medical department for over 20 years. Shabbir Essaji FCCA is the Finance Manager and has been a qualified accountant for over 20 years. Its main services include diplomatic car insurance, embassy fleet insurance, embassy building insurance, ambassador's residence insurance, property insurance, medical insurance, and energy & marine insurance.

What customers say

Based on genuine customer reviews

Car insurance is the service that comes up most often in accounts of this London broker, with reviewers describing cover arranged for private vehicles and, in several cases, for diplomatic staff and embassy personnel. Named members of staff recur throughout the feedback: Altaf is singled out for listening carefully to concerns and finding a suitable solution, while Kasim, Al and Mr Ashwin are each credited with handling enquiries politely and professionally. Competitive quotes are a point that comes up often, with customers noting that premiums came in well below those offered elsewhere and that policies were arranged quickly.

Reviewers often mention the speed of the process, describing quotations issued within a short period and minimal friction when moving from enquiry to cover. The roadside assistance attached to policies is also noted, as is the installation of a Ghost immobiliser, which one customer says prevented the theft of their car. Renewals appear to be common, with one driver returning for a third policy. Responsiveness, courteous communication and a willingness to direct enquirers elsewhere when a risk falls outside the firm's remit complete the picture emerging from the feedback.

Reviews

Reviews are taken from publicly available sources.

SS
Saed Saed18 May 2026

An outstanding company with professional management and an experienced team, delivering high-quality services with strong commitment to timelines. Highly recommended.

A
Ali15 April 2026

This is a five star company who understood my requirements and I would like to mention Al who provided a fantastic experience. I will be happy to recommend this company to all my colleagues.

SH
Sarah Haufiku19 June 2025

5-Star Review for General Insurance Brokers – Grateful for Mr. Ashwin and the Ghost Alarm! I can’t thank General Insurance Brokers enough — especially Mr. Ashwin — for the incredible service and protection they’ve provided. Last year, someone attempted to steal my car in London, and had it not been for the Ghost alarm (immobilizer) that they installed, my car would have been gone. The system worked flawlessly and quite literally saved my vehicle from being stolen. Mr. Ashwin was the one who recommended and arranged the installation of the Ghost alarm, and I’m beyond grateful for his foresight and professionalism. His attention to detail, prompt support, and genuine care for his clients make all the difference. This experience has proven to me how important it is to have the right protection in place — and the right people behind it. I highly recommend General Insurance Brokers and Mr. Ashwin to anyone who values real peace of mind and top-tier customer service. SGH

DT
Dantoinette Taylor8 May 2025

I wholeheartedly and without reservations recommend this company, especially for diplomats! I got my motor vehicle insured with them and kept renewing because of how well I was treated the first time. They gave me the best quotes for comprehensive insurance. Their roadside assistance is quite efficient, whether late at night or otherwise. I make special mention of Altaf (Al) who readily took care of my concerns in a professional and respectful manner. I felt confident he was always giving me the best advice - which of course it was. So far, I have recommended 2 persons, one friend and one colleague who are diplomats too and they are also impressed with the service. Keep up the excellent work!

VK
vivek kumar16 January 2025

Great services...This is the third time I am getting my car insurance from this firm. They always gave me the best quotes and also provided 24/7 roadside assistance. I specially mention Altaf who is one of the best employees of General Insurance Brokers. He always listens to your doubts and concerns very well and tries to find the best possible solution.

MC
marco cap28 August 2024

Great professional service: Mr Kasim was able to quickly find a comprehensive insurance for diplomatic vehicle for a fair and competitive price. Higly recommended.

JV
Johan van Zyl24 June 2024

Struggling to get them to reply to my insurance brokers after an incident that the Ghanian Embassy driver rear-ended me. It has been a very long period of time and they are dragging feet in getting the issue resolved. A small team incapable of acting professionally.

Insurance brokers in London compared

Ordered by rating, weighted by the number of reviews — businesses with only a handful of reviews do not jump to the top automatically. 8 businesses in this category in London are compared.

RankProviderRatingReviewsOpen Sat.
1Fenchurch Insurance Brokers Limited★ 5,034No
2Prime Insurance★ 4,9444Yes
3Uk insurance specialist★ 5,013Yes
4Premier Insurance Services Ltd★ 4,989No
5Chelsea Insurance Brokers★ 4,976No
8General Insurance Brokers (this page)★ 4,425No
Contact
+442077920123gibukplc.com90 Bishop's Bridge Rd, London W2 5AA
Working hours
Monday10:00–18:00
Tuesday10:00–18:00
Wednesday10:00–18:00
Thursday10:00–18:00
Friday10:00–18:00
SaturdayClosed
SundayClosed