aFinancial, mortgages made simple holds a 5.0 rating from 166 Google reviews. Adviser Joseph Murdoch features heavily, with reviewers describing clear, patient explanations, constant WhatsApp availability and honest guidance that did not push unnecessary products. Other advisers such as Hassan, Andrew and Michael are also praised for making an often-daunting process, especially for first-time buyers, feel straightforward and well communicated.
Reviews
5.0 / 5 · 166 totalJoseph provided an outstanding level of service throughout the entire mortgage process, transforming what is often a complex and stressful experience into something smooth, clear, and well-managed from start to finish. From the outset, he took the time to fully understand my circumstances and objectives, ensuring that his advice was tailored rather than generic. His guidance was consistently clear and thorough, with complex mortgage terms and options explained in a way that was easy to understand and made confident decision-making possible at every stage. Communication was exemplary. Joseph was always prompt in responding, proactive in providing updates, and consistently reassuring during time-sensitive moments. I never felt out of the loop, as he ensured I was informed and prepared before each step progressed. He was highly diligent in researching and comparing available options, taking a careful and considered approach to ensure nothing was overlooked. His focus on detail and commitment to getting things right gave real confidence throughout the process. I am extremely grateful for his support and would not hesitate to recommend Joseph to anyone seeking a knowledgeable, reliable, and highly professional mortgage broker.
Working with Hassan to secure our mortgage was an absolute pleasure. From day one, he balanced total professionalism with a really approachable, relatable attitude. He didn't just look at the numbers; he really listened to what we needed and found us a great deal that fit our situation perfectly. If you want a broker who makes a stressful process feel easy, look no further than Hassan!
I had a great experience with Afinancial, especially working with Andrew. As a first-time buyer, I found the whole mortgage process quite daunting at first, but Andrew made everything really easy to understand. He was always quick to respond and took the time to explain things clearly without making me feel overwhelmed. The service was professional, friendly, and very efficient from start to finish. I felt supported throughout the entire process, which made a big difference. I’d definitely recommend Afinancial and Andrew to anyone looking for mortgage advice, particularly if you’re buying your first home.
We had an amazing experience working with Joseph! As first-time buyers, we were quite unsure about the whole process, but he made everything so much easier to understand. He explained every step in detail and was incredibly patient with all of our questions, no matter how small. Joseph went above and beyond to support us—he connected us with a great solicitor and even helped sort out all of our insurances, which took a huge weight off our shoulders. His professionalism, knowledge, and genuine willingness to help really stood out. We couldn’t have asked for a better broker. Joseph is truly an amazing person, and we’re so grateful for everything he did for us. Highly recommend!
Joseph Murdoch has gone above and beyond in every possible way throughout our home-buying journey. From the beginning, it was clear that he operates at a level far higher than what you would normally expect. He didn’t just “assist” us — he took full ownership of the process and made sure everything was moving smoothly at all times. His communication was excellent, always available on WhatsApp, and he consistently anticipated things before they became issues. That level of proactive support made a huge difference. What impressed me most was his honesty and approach. He never tried to sell anything or push unnecessary services. Instead, he provided clear, genuine advice and gave us options, allowing us to make informed decisions with confidence. Even now, while we are still going through the process, his support remains just as strong. That consistency really shows his commitment and high standards. We are extremely grateful for all the hard work Joe has put in. It’s rare to come across someone this dedicated — thank you so much for everything, Joe. I would highly recommend him without hesitation.
Joseph Murdoch has been absolutely outstanding from the very first day we spoke to him, and even now while we’re still waiting on solicitors, his support has never dropped. Honestly, words don’t fully capture the level of effort and care he has put into helping us. We were told buying a house would be stressful, but Joe completely changed that experience for us. He went far beyond what you would expect from a mortgage advisor always available on WhatsApp, always quick to respond, and constantly one step ahead. He handled things before we even thought to ask, which made the whole process feel so much easier. What really sets Joe apart is his integrity. He always gave honest, straightforward advice, never pushed any services, and made sure every decision was in our best interest. It genuinely felt like he treated our situation as if it were his own. We are incredibly grateful for everything he has done for us. The level of dedication, professionalism, and care he has shown has set the bar extremely high. Thank you so much Joe! We couldn’t have done this without you.
Joseph was exceptional at supporting my partner and I through the entirety of the process. He answered all our questions quickly and advised us well on our situation. He made the process far better than expected, we would highly recommend.